Discover Double A
Double A’s inception is a tale woven with familial legacy and a passion for quality craftsmanship. Founded by Ayah and Aliaa Aboutera, the brand’s name is a nod to their familial ties and shared commitment to excellence. Inspired by their father, a trailblazer in Egyptian leather manufacturing since 1977, the Aboutera sisters inherited his expertise and vision.With a rich heritage propelling them forward, Ayah and Aliaa Aboutera set out to illuminate the sophistication of the Egyptian leather industry through Double A. As pioneers in the region, Double A challenges conventions, striving to dismantle stereotypes surrounding leather’s seasonal confines. Instead, they champion a trend where leather transcends the boundaries of winter, offering timeless pieces suitable for every season. Driven by a dedication to craftsmanship and a desire to redefine the perception of leather, Double A stands as a beacon of innovation in the Middle East fashion scene. Through their unwavering commitment to quality and their father’s enduring legacy, Ayah and Aliaa Aboutera invite you to embrace the timeless elegance of Double A.
Double A: Vision and Mission
The vision is to celebrate the beauty of individuality through fashion.
Prioritizing exquisite craftsmanship and quality, crafting garments that stand the test of time.
Our goal is to empower individuals to express themselves authentically and confidently, embracing their uniqueness through the artistry of fashion.
Double A Founders: A Personal Touch To Our Story
In our journey to showcase the essence of Double A, it’s imperative that we introduce the individuals be- hind the brand the heartbeat of our vision. By shin- ing a light on the founders, Ayah and Aliaa Aboutera, we offer our audience an opportunity to connect on a deeper, more personal level.
These two thriving women are not just names on a label; they are the driving force behind our commit- ment to excellence and innovation. Their story, root- ed in familial legacy and a passion for quality crafts- manship, serves as an inspiration to all.
By sharing the personal journey of our founders, we invite our audience to emotionally invest in Double A, forging a connection that transcends mere ad- miration for our products. Through their leadership, Ayah and Aliaa Aboutera embody the values and aspirations of our brand, empowering others to follow in their footsteps and pursue their dreams in the fashion industry.
Double A Values: What We Stand For
* Commitment To Excellence - Double A is dedicated to delivering products of the highest quality, crafted with meticulous attention to detail and precision.
* Innovation - We continuously strive to push boundaries and challenge conventions in the fashion industry, pioneering new trends and designs.
* Authenticity - Double A values authenticity in all aspects of our brand, from our designs to our relationships with customers and suppliers.
* Empowerment - We believe in empowering individuals to express their uniqueness and confidence through fashion, fostering self-assurance and self-expression.
* Sustainability - Double A is committed to responsible and ethical practices, prioritizing sustainability throughout our supply chain and production processes.
* Inclusivity - We celebrate diversity and inclusivity, embracing individuals of all backgrounds, cultures, and identities within our community.
Double A Craftmanship: The Hands Behind Double A
There are people behind our leather garments, and we put them first. It’s our responsibility to create a safe, healthy, and fair working environment for them.
Behind each piece there were more than 5 Egyptian workers manufacturing it, doing their best to deliver an impeccable quality. Each piece at Double A is 100% Egyptian handmade from leather cutting, studs insertion, and leather-fringes shredding.
Hard work and dedication is what we live by. To Double A, it is more than design and production, it is a story that we are all proud of!
And this is how we would want each woman to feel every time she wears a piece from Double A.
Proud and Unique always!