SS22 Campaign

Double A duo, Ayah and Aliaa Aboutera have now launched their Spring/Summer 2022 collection, titled “The Euclidean collection”, which stems from the name “Euclid”, who happens to be the father of geometry. Since fashion is based on geometry and naturally occurring patterns that inspire the shapes, angles and lines incorporated in these designs, such as: v-necklines, asymmetrical hems, the new collection is crafted and inspired by geometric shapes, which enabled us to design and create aesthetically appealing, high complex patterns for this season.